Social networks like Facebook, Twitter, Google +, Linked and many more enable people to share their interest with friends and also get to meet individuals from other countries and learn about them and their countries. It is a process of sharing thoughts, ideas, information, news, pictures, video and many other interesting things as well as invites individuals and group. In personal lives users of social networking sites (Facebook, Twitter and other social media) are completely at ease forming communities of shared interests and keeping everyone up-to-date with messages, pictures and documents.
Facebook, Twitter, LinkedIn are the most popular social networking sites which are not only about playing online social games, taking quizzes, sending virtual gifts or reconnecting with friends and family but the area of social networking has overcome the estimated even.
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In a very short span of time social networking sites has become much popular among individuals and business groups and today it has become an imperative part of daily personal and professional life. From a business point of view social networking enable organizations to meet new clients and expand the business on World Wide Web and enables you to extract maximum benefits from the online presence. On the other hand other individuals use it for making new connections.
Cyber space is the new meeting place for friends which have become very popular especially among youth. As the growing trend of surfing on the internet the social networking sites are continuously grasping the attention of business personals and the marketers mainly in the form of special page (facebook page). Around 75% of world industrial population is very well known about social networking site and use this service to promote their business wings and increase sale.
The recent effect of global slowdown and its consequences affect business a lot. As global demand for IT/BPO services and other goods declined last year, the high growth in IT/SEZ did slow down, but now the industrial sector has again come into front and industrial personals are constantly forwarding step towards their business growth and promotion wherein social media is playing a vital role because it is a way to advertise business for free or at a very low cost. In addition, there are also some other immense benefits of business networking which can boost-up your business with ease.
- It is an easy way to spread business profile
- The first thing you must do is to choose the right social networking portal before you go head and create a profile in any business networking portals.
- Much cheaper way of advertisement than the cost of advertisement via newspapers, magazines commercial ads on TV.
- Connect people on your own platform and search the strategies to enhance your business networking by social networking.
- The best thing to do is to go for those websites that is famous among business professionals.
- To make the presence of your company on the online, you must include the logo of your organization or firm. The logo will be your profile image and that will help you get recognition within shortest possible time.
- Always remember to stay active on your business networking site.
- Tell something about the products or services that your company deals especially about new launches and offers.
- The best part about becoming a member of a social network is that majority of these is free.
- The user can invite uncountable friends and groups to join.
- It is an ideal way to spread business wings on World Wide Web and promote business.
- This network also provides the information about events and seminars.
- The user can create his/her own communities or join groups.
The user can also take part in several forums and discussions.